Is your wine organic or certified organic?
If you look at our website you’ll notice that we use the term “organic” often, and only when we reference our certifying body do we say “certified organic by Pro-Cert”. We can say “organic”, and we do many times because all of our wines are organic, but we can not say “certified organic” by itself, according to the current Canada Organic standard. We disagree with this requirement.
Canadian Food Inspection Agency (CFIA) regulates the Canada Organic standard and have a draconian regulation that restricts organic operations like our winery to not use the term “certified organic” unless we say who we are certified by. I’m even inviting an official non-compliance letter from them for writing this blog with that term. Why do they have this regulation? They argue that it sounds like a higher level of organic status compared to someone claiming organic. And here is where it gets even more unfair – a non-organic operation can claim organic on their website and other marketing media as long as not where their product is sold. Here’s an example of a website for an imaginary conventional winery not making organic wine: “We follow organic practices in our grapegrowing to make quality wine. Buy our wine here”. They don’t sell grapes, so no offence there. They sell wine, but are not claiming that the wine is organic, so no offence there either.
We need changes at the five year review of the Canada Organic standard this year so that we and other organic producers can use the term “certified organic”. We are certified, not merely making a general claim, and deserve to use the term to stand out in a crowded and noisy marketplace. We spend many dollars every year to have rigorous inspections, traceability audits and mass balance audits all to prove to CFIA that we follow the organic standard. Organic operations in United States are allowed to use the term. It’s time to update the Canada Organic standard so we can use it as well.
Read more about the benefits of choosing organic wine,
Transparency and Sustainability:the benefits of choosing organic and vegan wine